Latinx artists trying to enter the American market by singing in English as a story old in our community era. We saw Marc Anthony, Shakira, and Enrique Iglesias did it and became very successful pop stars. Even the movie Selena The late Selena Quintanilla highlighted the shift in the American market.
While scrolling through Instagram while the AMAs were happening, I stumbled a red carpet interview done by Bad Bunny in English, where the reporter asked him about his music and what he thought which is one of the most nominated acts of the night. He paused for a moment and bluntly replied, “Te voy hacer bien claro, no entiendi que dijsite, which translates in English to“ I don’t understand what you’re saying. ”At that point, he was no longer Bad Bunny, the actor with many nominations, or Spotify’s Top Artist of 2020, with more than eight billion streams.He’s Benito Antonio Martínez Ocasio, the kid from Puerto Rico who made it, and his honesty is even more appealing. It is also the secret behind his success.Benito has done an amazing job of allowing the Latinx community to feel extremely proud of our roots, of our Latinx culture, and of all the stories that come with it. of it.As the king of the Latin trap, he was intentional about his music remaining in Spanish, refusing to whiten his music so that it would be enjoyed by non-Latinx fans.He even collaborated on songs with m ega-star like Drake under the condition that the song must be sung in Spanish. No wonder one of his most successful albums YHLQMDLG, an acronym for Yo Hago Lo Que Me Da La Gana (I Do Whatever I Want).
how evil bunny changes the language justice in an interview pic.twitter.com/eMmby4WOxo
– Marty Preciado (@martypreciado) November 22, 2021
The Bad Bunny mantra Yo Hago Lo Que Me Da La Gana is a reminder to be proud of who you are and where you come from, and follow what you want. The Latin Trap artist is often seen screaming at his native Puerto Rico. She also spoke about trans rights and women’s rights, and was particularly vocal about politics when it comes to government corruption in Puerto Rico. He refuses to assimilate, and even manages to launch himself to mega-stardom success. He did it really on his terms.
It seems that American culture conditions us to believe that in order to be successful in this country, we need to assimilate white by erasing our brown and Black narratives down the road. We are conditioned to believe that blonder hair, blue eyes, and more beautiful skin will always translate to more success. However, it’s always a breath of fresh air when Latinx artists do the exact opposite. Finding strength in your roots while embracing your legacy in its entirety has almost become one of Bad Bunny’s superpowers: superpowers that put him in spots. Saturday Night Live (SNL), The Tonight Show Starring Jimmy Fallon, Netflix Narcos and even allowed him to debut his skill within the WWE ring.
In an era where celebs try to pass every nip, tuck, and photoshop real, seeing one of the world’s greatest artists frankly admit that he didn’t understand the reporter was pretty refreshing. And, of course, he first answered in Spanish. This is a trait adapted by many Latinx music artists today. Gone are the days when you had to sing in English to cross the American or global market. J Balvin is another Latinx artist refusing to do his music in English. Latinx artists know that they can, in fact, experience success and fame by staying true to their culture and music sung in their native Spanish language. Artists like Bad Bunny have been able to cross the strict Spanish singing. In fact, Bad Bunny taught this generation of Latinx that we should not be ashamed of who we are, where we come from, and our stories. That in fact, we can really use them to raise the voices in our community and uplift, elevate, and most importantly celebrate who we are and as a people. That is our superpower!
Image Source: Getty Images/Matt Winkelmeyer
originally posted by POPSUGAR Latina